Thursday, June 01, 2006

iPromise iPod

Apple continues to promote iPod as a platform for education--although you have to wonder how serious they are about this. At SIIA in San Francisco last month, the chief of education for Apple, John Couch, gave quite a sales pitch on iPod as an education platform. He was focused especially on iPod as a place to review Podcast assignments. Much of what he suggested was a straight up pitch for Apple products. At best, he and Apple had devised a curricula around multimedia presentation building, and high school students would benefit by understanding how to create multimedia (which I suspect many of them need no instruction in whatsoever).

Here's how you will know Apple is serious about iPod as an educational platform: when they offer the device for an academic discount to schools, and undercut their sales as a consumer player. But that will never happen.

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