Thursday, June 01, 2006
Scholastic is a Buy.
Wall street is bullish on Scholastic. And about time: alone among the major educational publishers, Scholastic has a good strategy for getting technology into the classroom. They are busy developing the alternative sales channels (especially after school) necessary to demo technology and overcome technophobic resistance. They are building good technology products these days (especially Tom Snyder), and selling them the right way.
The other major publishers? Pearson ostensibly is the leader in technology, but nothing I've seen indicates they have a nuanced grasp of it, or know how to manage it the right way. For the life of me I can't see why this analyst is bullish on McGraw-Hill. In my experience they were the slowest of the majors in educational technology, and are devoted to protecting their lucrative bottom-line in textbooks.